ICAST 2023: Berkley's new frog aka Swamp Lord

At #ICAST2023, Berkley dropped a frog to add to their lineup and @HunterShryockFishing gave us the goods on why he was excited for it. You can head to Bassma

15th Annual Save The Frogs Day - Friday April 28th, 2023

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ICAST 2023 Editor's Choice: Best New Gear & Innovations - Florida Sportsman

ICAST 2023: Berkley's new frog aka Swamp Lord

Top baits 'n stuff from ICAST – part 1! – BassBlaster

Shryock has a new favorite bait for skipping into hard-to-reach places (and fish like it, too) - Major League Fishing

ICAST 2023 Soft Lures #icastlures #icast2023lures #icast2023softlures

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ICAST 2023 Soft Lures #icastlures #icast2023lures #icast2023softlures

ICAST 2023: Berkley's new frog aka Swamp Lord

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane this is the last hollow body frog any angler needs to become a lord of the swamp. _Optimized for positive hook-up ratio the Swamp Lord features optimally angled sticky sharp Fusion19 hooks and a supple yet durable body material that easily collapses. Additionally the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing. Available in both standard and popping models.

Berkley Swamp Lord Hollow Body Frog - Bully

ICAST 2023 Editor's Choice: Best New Gear & Innovations - Florida Sportsman

Designed in collaboration with expert frog angler and 2022 MLF Redcrest Champion Bobby Lane, the Berkley Swamp Lord Frog was created to be the last

Berkley Swamp Lord Frog

New frog species named after fantasy author J.R.R. Tolkien