Design a powerful banner to sell fly fishing rods, Banner ad contest

AlexandeW created a custom banner ad on 99designs. They got dozens of unique ideas from professional designers and picked their favorite.

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Based solely on their heraldic banners, what's an assumption you would make about my world's 6 political factions (called Houses)? Upon first impression, what do you think each House believes in?

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Fishing Tackle, lure, rods, reels and fly fishing