Cotton Cordell Big O C78 Smokey Joe

The Big O is the original square-lip crankbait. It's shimmy produces violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

The Cotton Cordell Big O Crankbait is the original square-lip crankbait. It's shimmy produces violent strikes. Equally effective in lakes and streams, the Big O truly is one of fishing's most legendary lures.

The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and

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The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

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